Guides
AI visibility guides
Practical, crawlable guides for GEO, AEO, AI crawlers, citations, and measurement—written for humans and readable by LLMs and agents.
These pages are included in our sitemap andllms.txt so search engines and AI agents can discover them. Also browse industry playbooks, AI crawler guides,use cases, and the glossary.
What is AI visibility?AI visibility is how discoverable, crawlable, and citable your website is to AI systems—from training crawlers to ChatGPT-style answer engines.llms.txt explainedllms.txt is a proposed root file that orients AI systems to your site—what you do, which pages matter, and how to cite you—without replacing crawlable content.robots.txt for AI crawlersHow to allow or block GPTBot, OAI-SearchBot, ClaudeBot, and other AI agents without accidentally hiding your site from answer engines.ChatGPT citations, mentions, and recommendationsHow to tell whether ChatGPT is merely aware of your brand, actively recommending you, or citing a specific URL—and why that distinction matters.GEO vs SEO: what changes for AI answersGenerative engine optimization builds on SEO foundations—but optimizes for retrieval, citation, and recommendation inside AI answers, not only blue-link rankings.AEO checklist for answer enginesA practical answer engine optimization checklist mapped to crawl access, content readiness, and measurable AI answer presence.JSON-LD and metadata for AI discoveryStructured data will not “rank” you in ChatGPT by itself—but clear Organization, WebSite, Article, and FAQ schema help machines understand what a page is.Crawlable HTML vs empty SPA shellsIf your marketing site ships a blank root and only fills in after JavaScript, many AI crawlers will see nothing worth citing.Common Crawl and training presenceCommon Crawl is a public web archive many ML datasets draw from. Presence is a weak but real signal that your domain has been seen at internet scale.Buyer-intent content for AI answersAI answer engines reward pages that clearly answer category questions. Write public content the way a careful buyer asks—not the way a brand wants to be flattered.AI share of voice and competitorsIn AI answers, share of voice means how often you appear relative to alternatives when buyers ask category questions—not just whether you appear once.How to measure AI visibilityGuessing from one ChatGPT session is not a measurement system. Use a repeatable scan, fixed pillars, and evidence you can re-run after changes.