Guide
AI share of voice and competitors
In AI answers, share of voice means how often you appear relative to alternatives when buyers ask category questions—not just whether you appear once.
What to track
- Your mention rate across the prompt set
- Your recommendation rate when the answer names options
- Citation URLs attributed to you vs others
- Competitor names that recur in the same answers
How BatSignal surfaces competitors
Full scans record competitor appearances alongside your evidence from ChatGPT web search. That makes “who else shows up” part of the report—not an anecdote from one manual ChatGPT session.
Actions when rivals dominate
- Confirm you are crawlable where they are (robots, HTML)
- Ship missing buyer-intent pages for the prompts they win
- Strengthen quotable differentiators on pricing and methodology pages
- Re-scan to see whether recommendation rate moves
FAQ
Is AI share of voice the same as social share of voice?
No. Here it means presence inside AI-mediated answers and citations for buyer-intent prompts, not social impressions or hashtag volume.
What if competitors appear more often?
Use that as a content and crawlability backlog: which questions they win, which URLs get cited, and which of your pages are missing or blocked.