Glossary

Schema.org

A shared vocabulary for structured data on the web.

Definition

Schema.org types like Organization, SoftwareApplication, FAQPage, and Article are commonly embedded via JSON-LD to clarify page meaning for crawlers and AI systems.

In practice

  • Use precise language on public pages so assistants and crawlers share the same meaning
  • Pair definitions with crawlable HTML, metadata, and intentional robots policy
  • Measure outcomes (mentions, citations, pillar scores) after you change signals

See also

Next step

Browse the glossary index, read what is AI visibility?, or measure your site.

Related

FAQ

What is Schema.org?

A shared vocabulary for structured data on the web.

Why does Schema.org matter for AI visibility?

Schema.org types like Organization, SoftwareApplication, FAQPage, and Article are commonly embedded via JSON-LD to clarify page meaning for crawlers and AI systems.

How can BatSignal help?

BatSignal measures crawl access, content readiness, ChatGPT presence, and related signals so teams can improve AI visibility with evidence—not guesswork.