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Glossary

Organization schema

Schema.org type describing the company behind the site.

Definition

Organization JSON-LD anchors brand entity details such as name, URL, and logo.

In practice

  • Use precise language on public pages so assistants and crawlers share the same meaning
  • Pair definitions with crawlable HTML, metadata, and intentional robots policy
  • Measure outcomes (mentions, citations, pillar scores) after you change signals

See also

Next step

Browse the glossary index, read what is AI visibility?, or measure your site.

Related

MethodologyPricingMeasure your site

FAQ

What is Organization schema?

Schema.org type describing the company behind the site.

Why does Organization schema matter for AI visibility?

Organization JSON-LD anchors brand entity details such as name, URL, and logo.

How can BatSignal help?

BatSignal measures crawl access, content readiness, ChatGPT presence, and related signals so teams can improve AI visibility with evidence—not guesswork.