Playbook

Common Crawl / training presence for Teams app companies

A practical playbook for workplace marketers to improve training presence—with checks, fixes, and measurement.

Why training presence matters in Microsoft Teams apps

workplace marketers cannot win AI shortlists on content alone if training presence is broken. Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research.

In Microsoft Teams apps, common blockers include: Product docs are behind login walls; robots.txt blocks AI search bots unintentionally; Comparison queries cite review sites instead of the brand. Incumbents and well-documented review sites often dominate AI answers until you publish crawlable comparison content.

What to check

  1. Domain appearance in Common Crawl indexes
  2. Public HTML that archives can fetch historically
  3. Stable canonical host (apex vs www consistency)
  4. No long-term block of archival crawlers you intend to allow

Microsoft Teams apps-specific page priorities

  • Changelog — ensure this URL is crawlable HTML with facts assistants can quote when answering “best Microsoft Teams apps for teams evaluating options”
  • Status page — ensure this URL is crawlable HTML with facts assistants can quote when answering “best Microsoft Teams apps for teams evaluating options”
  • Architecture overview — ensure this URL is crawlable HTML with facts assistants can quote when answering “best Microsoft Teams apps for teams evaluating options”

Fix guidance

Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations.

Deep dive: Common Crawl / training presence. Industry hub: AI visibility for Teams app companies.

Measure with BatSignal

  1. Run a Visibility Scan on your Microsoft Teams apps site
  2. Inspect the pillar tied to training presence
  3. Ship the prioritized fixes and copy-paste deliverables
  4. Re-verify within 30 days to confirm movement

Related

FAQ

What is training presence for Teams app companies?

Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research. For Microsoft Teams apps, this shows up when buyers ask “best Microsoft Teams apps for teams evaluating options” and when AI crawlers attempt to fetch your commercial pages.

How do we improve training presence?

Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations. Industry-specific must-have pages include Changelog, Status page, Architecture overview.

How does BatSignal score this?

Training presence (5% of BatSignal score). See the [methodology](/methodology) and related guide: /guides/common-crawl-training-presence.