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Playbook

structured data for AI discovery for Salesforce ISVs and agencies

A practical playbook for Salesforce marketers to improve structured data—with checks, fixes, and measurement.

Why structured data matters in Salesforce ecosystem

Salesforce marketers cannot win AI shortlists on content alone if structured data is broken. Whether commercial pages expose accurate JSON-LD and related markup so AI systems and search engines can parse entities, products, FAQs, and organization facts.

In Salesforce ecosystem, common blockers include: Pricing is unclear to crawlers; llms.txt is missing or outdated; Share of voice lags larger incumbents. Incumbents and well-documented review sites often dominate AI answers until you publish crawlable comparison content.

What to check

  1. Organization and WebSite JSON-LD consistent with on-page branding
  2. FAQPage or HowTo markup only where visible FAQ/HowTo content exists
  3. Product, SoftwareApplication, or Service types on commercial pages when accurate
  4. No conflicting schema that invents ratings, prices, or claims not on the page

Salesforce ecosystem-specific page priorities

  • Docs hub — ensure this URL is crawlable HTML with facts assistants can quote when answering “best Salesforce apps for teams evaluating options”
  • Customer stories — ensure this URL is crawlable HTML with facts assistants can quote when answering “best Salesforce apps for teams evaluating options”
  • API reference — ensure this URL is crawlable HTML with facts assistants can quote when answering “best Salesforce apps for teams evaluating options”

Fix guidance

Ship truthful JSON-LD that mirrors visible HTML, validate it, and keep entity names consistent across llms.txt and key URLs.

Deep dive: structured data for AI discovery. Industry hub: AI visibility for Salesforce ISVs and agencies.

Measure with BatSignal

  1. Run a Visibility Scan on your Salesforce ecosystem site
  2. Inspect the pillar tied to structured data
  3. Ship the prioritized fixes and copy-paste deliverables
  4. Re-verify within 30 days to confirm movement

Related

MethodologyPricingMeasure your site

FAQ

What is structured data for Salesforce ISVs and agencies?

Whether commercial pages expose accurate JSON-LD and related markup so AI systems and search engines can parse entities, products, FAQs, and organization facts. For Salesforce ecosystem, this shows up when buyers ask “best Salesforce apps for teams evaluating options” and when AI crawlers attempt to fetch your commercial pages.

How do we improve structured data?

Ship truthful JSON-LD that mirrors visible HTML, validate it, and keep entity names consistent across llms.txt and key URLs. Industry-specific must-have pages include Docs hub, Customer stories, API reference.

How does BatSignal score this?

Content readiness / entity clarity. See the [methodology](/methodology) and related guide: /guides/json-ld-ai-discovery.