Use case

Developer tool PLG companies

For Devtool GTM teams: Make docs and public pages citable while the product stays product-led.

Goal

Make docs and public pages citable while the product stays product-led.

Common triggers

  • Docs are excellent but robots block AI bots
  • Marketing site is an empty SPA shell
  • AI recommends open-source forks instead

Outcomes

  1. Crawlable docs + marketing HTML
  2. AI bot policy that allows search retrieval
  3. Citation presence on “best tools for X” prompts

First step

Fix SPA/robots issues on docs and pricing, then scan buyer-intent prompts.

Related reading: measure AI visibility, buyer-intent content, pricing.

Related

FAQ

Who is this for?

Devtool GTM teams. Goal: Make docs and public pages citable while the product stays product-led.

What outcomes should we expect?

Crawlable docs + marketing HTML AI bot policy that allows search retrieval Citation presence on “best tools for X” prompts

What is the first step?

Fix SPA/robots issues on docs and pricing, then scan buyer-intent prompts.