Glossary
Marketing site debt
Accumulated SPA, metadata, and robots issues that block AI discovery.
Definition
Debt shows up as empty shells, stale llms.txt, and blocked search bots. Scans quantify the debt; action plans retire it.
In practice
- Use precise language on public pages so assistants and crawlers share the same meaning
- Pair definitions with crawlable HTML, metadata, and intentional robots policy
- Measure outcomes (mentions, citations, pillar scores) after you change signals
See also
Next step
Browse the glossary index, read what is AI visibility?, or measure your site.
Related
FAQ
What is Marketing site debt?
Accumulated SPA, metadata, and robots issues that block AI discovery.
Why does Marketing site debt matter for AI visibility?
Debt shows up as empty shells, stale llms.txt, and blocked search bots. Scans quantify the debt; action plans retire it.
How can BatSignal help?
BatSignal measures crawl access, content readiness, ChatGPT presence, and related signals so teams can improve AI visibility with evidence—not guesswork.