Glossary
Content decay
Loss of accuracy or competitiveness as pages go stale.
Definition
Update llms.txt, pricing claims, and comparison tables when the product changes—then re-measure AI visibility.
In practice
- Use precise language on public pages so assistants and crawlers share the same meaning
- Pair definitions with crawlable HTML, metadata, and intentional robots policy
- Measure outcomes (mentions, citations, pillar scores) after you change signals
See also
Next step
Browse the glossary index, read what is AI visibility?, or measure your site.
Related
FAQ
What is Content decay?
Loss of accuracy or competitiveness as pages go stale.
Why does Content decay matter for AI visibility?
Update llms.txt, pricing claims, and comparison tables when the product changes—then re-measure AI visibility.
How can BatSignal help?
BatSignal measures crawl access, content readiness, ChatGPT presence, and related signals so teams can improve AI visibility with evidence—not guesswork.