Glossary
Comparison intent
Prompts that pit products or approaches against each other.
Definition
Comparison intent is where share of voice battles are won or lost. Maintain honest comparison pages with criteria tables.
In practice
- Use precise language on public pages so assistants and crawlers share the same meaning
- Pair definitions with crawlable HTML, metadata, and intentional robots policy
- Measure outcomes (mentions, citations, pillar scores) after you change signals
See also
Next step
Browse the glossary index, read what is AI visibility?, or measure your site.
Related
FAQ
What is Comparison intent?
Prompts that pit products or approaches against each other.
Why does Comparison intent matter for AI visibility?
Comparison intent is where share of voice battles are won or lost. Maintain honest comparison pages with criteria tables.
How can BatSignal help?
BatSignal measures crawl access, content readiness, ChatGPT presence, and related signals so teams can improve AI visibility with evidence—not guesswork.