Glossary

Branded query

A prompt that already includes your brand name.

Definition

Branded queries measure recognition; category buyer-intent prompts measure competitive AI visibility. BatSignal focuses on the latter for share of voice.

In practice

  • Use precise language on public pages so assistants and crawlers share the same meaning
  • Pair definitions with crawlable HTML, metadata, and intentional robots policy
  • Measure outcomes (mentions, citations, pillar scores) after you change signals

See also

Next step

Browse the glossary index, read what is AI visibility?, or measure your site.

Related

FAQ

What is Branded query?

A prompt that already includes your brand name.

Why does Branded query matter for AI visibility?

Branded queries measure recognition; category buyer-intent prompts measure competitive AI visibility. BatSignal focuses on the latter for share of voice.

How can BatSignal help?

BatSignal measures crawl access, content readiness, ChatGPT presence, and related signals so teams can improve AI visibility with evidence—not guesswork.