Glossary
Brand mention
An appearance of your brand name or domain in an AI answer.
Definition
Mentions are the baseline visibility event. Track them separately from recommendations and citations for clearer diagnosis.
In practice
- Use precise language on public pages so assistants and crawlers share the same meaning
- Pair definitions with crawlable HTML, metadata, and intentional robots policy
- Measure outcomes (mentions, citations, pillar scores) after you change signals
See also
Next step
Browse the glossary index, read what is AI visibility?, or measure your site.
Related
FAQ
What is Brand mention?
An appearance of your brand name or domain in an AI answer.
Why does Brand mention matter for AI visibility?
Mentions are the baseline visibility event. Track them separately from recommendations and citations for clearer diagnosis.
How can BatSignal help?
BatSignal measures crawl access, content readiness, ChatGPT presence, and related signals so teams can improve AI visibility with evidence—not guesswork.