Glossary

AI visibility

How discoverable and citable a website is to AI crawlers and answer engines.

Definition

AI visibility covers crawl access for AI bots, content readiness signals, mentions and recommendations in buyer-intent answers, citations when providers expose them, and weak training-presence signals such as Common Crawl. It overlaps with SEO but asks whether generative systems can find, understand, and recommend your brand.

In practice

  • Use precise language on public pages so assistants and crawlers share the same meaning
  • Pair definitions with crawlable HTML, metadata, and intentional robots policy
  • Measure outcomes (mentions, citations, pillar scores) after you change signals

Related guide: AI visibility.

See also

Next step

Browse the glossary index, read what is AI visibility?, or measure your site.

Related

FAQ

What is AI visibility?

How discoverable and citable a website is to AI crawlers and answer engines.

Why does AI visibility matter for AI visibility?

AI visibility covers crawl access for AI bots, content readiness signals, mentions and recommendations in buyer-intent answers, citations when providers expose them, and weak training-presence signals such as Common Crawl. It overlaps with SEO but asks whether generative systems can find, understand, and recommend your brand.

How can BatSignal help?

BatSignal measures crawl access, content readiness, ChatGPT presence, and related signals so teams can improve AI visibility with evidence—not guesswork.