Playbook
Common Crawl / training presence for supply-side platforms
A practical playbook for publisher marketers to improve training presence—with checks, fixes, and measurement.
Why training presence matters in SSPs
publisher marketers cannot win AI shortlists on content alone if training presence is broken. Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research.
In SSPs, common blockers include: Buyers ask AI assistants before visiting vendor sites; Category pages are thin or JS-only; Competitors appear in ChatGPT answers for “supply-side platforms” first. Incumbents and well-documented review sites often dominate AI answers until you publish crawlable comparison content.
What to check
- Domain appearance in Common Crawl indexes
- Public HTML that archives can fetch historically
- Stable canonical host (apex vs www consistency)
- No long-term block of archival crawlers you intend to allow
SSPs-specific page priorities
- Docs hub — ensure this URL is crawlable HTML with facts assistants can quote when answering “best supply-side platforms for teams evaluating options”
- Customer stories — ensure this URL is crawlable HTML with facts assistants can quote when answering “best supply-side platforms for teams evaluating options”
- API reference — ensure this URL is crawlable HTML with facts assistants can quote when answering “best supply-side platforms for teams evaluating options”
Fix guidance
Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations.
Deep dive: Common Crawl / training presence. Industry hub: AI visibility for supply-side platforms.
Measure with BatSignal
- Run a Visibility Scan on your SSPs site
- Inspect the pillar tied to training presence
- Ship the prioritized fixes and copy-paste deliverables
- Re-verify within 30 days to confirm movement
Related
- SSPs hub
- crawl access for SSPs
- content readiness for SSPs
- ChatGPT citations for SSPs
- llms.txt for SSPs
- Common Crawl / training presence
- All industries
FAQ
What is training presence for supply-side platforms?
Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research. For SSPs, this shows up when buyers ask “best supply-side platforms for teams evaluating options” and when AI crawlers attempt to fetch your commercial pages.
How do we improve training presence?
Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations. Industry-specific must-have pages include Docs hub, Customer stories, API reference.
How does BatSignal score this?
Training presence (5% of BatSignal score). See the [methodology](/methodology) and related guide: /guides/common-crawl-training-presence.