Playbook
Common Crawl / training presence for RUM vendors
A practical playbook for performance marketers to improve training presence—with checks, fixes, and measurement.
Why training presence matters in real user monitoring
performance marketers cannot win AI shortlists on content alone if training presence is broken. Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research.
In real user monitoring, common blockers include: Pricing is unclear to crawlers; llms.txt is missing or outdated; Share of voice lags larger incumbents. Directories and affiliate roundups frequently outrank product sites in AI retrieval unless you ship first-party evidence.
What to check
- Domain appearance in Common Crawl indexes
- Public HTML that archives can fetch historically
- Stable canonical host (apex vs www consistency)
- No long-term block of archival crawlers you intend to allow
real user monitoring-specific page priorities
- Product overview — ensure this URL is crawlable HTML with facts assistants can quote when answering “best RUM tools for teams evaluating options”
- Security / trust — ensure this URL is crawlable HTML with facts assistants can quote when answering “best RUM tools for teams evaluating options”
- Comparison pages — ensure this URL is crawlable HTML with facts assistants can quote when answering “best RUM tools for teams evaluating options”
Fix guidance
Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations.
Deep dive: Common Crawl / training presence. Industry hub: AI visibility for RUM vendors.
Measure with BatSignal
- Run a Visibility Scan on your real user monitoring site
- Inspect the pillar tied to training presence
- Ship the prioritized fixes and copy-paste deliverables
- Re-verify within 30 days to confirm movement
Related
- real user monitoring hub
- crawl access for real user monitoring
- content readiness for real user monitoring
- ChatGPT citations for real user monitoring
- llms.txt for real user monitoring
- Common Crawl / training presence
- All industries
FAQ
What is training presence for RUM vendors?
Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research. For real user monitoring, this shows up when buyers ask “best RUM tools for teams evaluating options” and when AI crawlers attempt to fetch your commercial pages.
How do we improve training presence?
Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations. Industry-specific must-have pages include Product overview, Security / trust, Comparison pages.
How does BatSignal score this?
Training presence (5% of BatSignal score). See the [methodology](/methodology) and related guide: /guides/common-crawl-training-presence.