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Playbook

robots.txt for AI crawlers for mobile attribution vendors

A practical playbook for UA marketers to improve robots.txt AI policy—with checks, fixes, and measurement.

Why robots.txt AI policy matters in mobile attribution

UA marketers cannot win AI shortlists on content alone if robots.txt AI policy is broken. Your robots.txt is the first policy surface AI crawlers read. Intentional Allow/Disallow rules for GPTBot, search bots, and agents determine what can be fetched.

In mobile attribution, common blockers include: Glossary and FAQ pages are absent; Brand mentions are generic without citations; Open-web retrieval prefers aggregator domains. Marketplace listing pages can outrank your homepage in AI answers if your product facts live only behind auth.

What to check

  1. Per-agent rules for training vs search vs browsing user-agents
  2. No accidental Disallow: / on paths you want cited
  3. Sitemap directive present and accurate
  4. Optional references to llms.txt for AI discovery

mobile attribution-specific page priorities

  • Docs hub — ensure this URL is crawlable HTML with facts assistants can quote when answering “best mobile attribution tools for teams evaluating options”
  • Customer stories — ensure this URL is crawlable HTML with facts assistants can quote when answering “best mobile attribution tools for teams evaluating options”
  • API reference — ensure this URL is crawlable HTML with facts assistants can quote when answering “best mobile attribution tools for teams evaluating options”

Fix guidance

Document an AI crawling policy, implement it in robots.txt, and verify with live bot fetches—not only a parser.

Deep dive: robots.txt for AI crawlers. Industry hub: AI visibility for mobile attribution vendors.

Measure with BatSignal

  1. Run a Visibility Scan on your mobile attribution site
  2. Inspect the pillar tied to robots.txt AI policy
  3. Ship the prioritized fixes and copy-paste deliverables
  4. Re-verify within 30 days to confirm movement

Related

MethodologyPricingMeasure your site

FAQ

What is robots.txt AI policy for mobile attribution vendors?

Your robots.txt is the first policy surface AI crawlers read. Intentional Allow/Disallow rules for GPTBot, search bots, and agents determine what can be fetched. For mobile attribution, this shows up when buyers ask “best mobile attribution tools for teams evaluating options” and when AI crawlers attempt to fetch your commercial pages.

How do we improve robots.txt AI policy?

Document an AI crawling policy, implement it in robots.txt, and verify with live bot fetches—not only a parser. Industry-specific must-have pages include Docs hub, Customer stories, API reference.

How does BatSignal score this?

Crawl access. See the [methodology](/methodology) and related guide: /guides/robots-txt-ai-crawlers.