Playbook
Common Crawl / training presence for MFA vendors
A practical playbook for identity marketers to improve training presence—with checks, fixes, and measurement.
Why training presence matters in MFA
identity marketers cannot win AI shortlists on content alone if training presence is broken. Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research.
In MFA, common blockers include: Buyers ask AI assistants before visiting vendor sites; Category pages are thin or JS-only; Competitors appear in ChatGPT answers for “MFA solutions” first. Marketplace listing pages can outrank your homepage in AI answers if your product facts live only behind auth.
What to check
- Domain appearance in Common Crawl indexes
- Public HTML that archives can fetch historically
- Stable canonical host (apex vs www consistency)
- No long-term block of archival crawlers you intend to allow
MFA-specific page priorities
- Changelog — ensure this URL is crawlable HTML with facts assistants can quote when answering “best MFA solutions for teams evaluating options”
- Status page — ensure this URL is crawlable HTML with facts assistants can quote when answering “best MFA solutions for teams evaluating options”
- Architecture overview — ensure this URL is crawlable HTML with facts assistants can quote when answering “best MFA solutions for teams evaluating options”
Fix guidance
Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations.
Deep dive: Common Crawl / training presence. Industry hub: AI visibility for MFA vendors.
Measure with BatSignal
- Run a Visibility Scan on your MFA site
- Inspect the pillar tied to training presence
- Ship the prioritized fixes and copy-paste deliverables
- Re-verify within 30 days to confirm movement
Related
- MFA hub
- crawl access for MFA
- content readiness for MFA
- ChatGPT citations for MFA
- llms.txt for MFA
- Common Crawl / training presence
- All industries
FAQ
What is training presence for MFA vendors?
Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research. For MFA, this shows up when buyers ask “best MFA solutions for teams evaluating options” and when AI crawlers attempt to fetch your commercial pages.
How do we improve training presence?
Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations. Industry-specific must-have pages include Changelog, Status page, Architecture overview.
How does BatSignal score this?
Training presence (5% of BatSignal score). See the [methodology](/methodology) and related guide: /guides/common-crawl-training-presence.