Playbook
Common Crawl / training presence for identity platforms
A practical playbook for identity product marketers to improve training presence—with checks, fixes, and measurement.
Why training presence matters in identity
identity product marketers cannot win AI shortlists on content alone if training presence is broken. Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research.
In identity, common blockers include: Integration and security pages are PDF-only; Canonical host inconsistency splits crawl equity; Assistants quote outdated feature claims. Directories and affiliate roundups frequently outrank product sites in AI retrieval unless you ship first-party evidence.
What to check
- Domain appearance in Common Crawl indexes
- Public HTML that archives can fetch historically
- Stable canonical host (apex vs www consistency)
- No long-term block of archival crawlers you intend to allow
identity-specific page priorities
- Solutions by persona — ensure this URL is crawlable HTML with facts assistants can quote when answering “best identity platforms for teams evaluating options”
- Industry examples — ensure this URL is crawlable HTML with facts assistants can quote when answering “best identity platforms for teams evaluating options”
- Support docs — ensure this URL is crawlable HTML with facts assistants can quote when answering “best identity platforms for teams evaluating options”
Fix guidance
Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations.
Deep dive: Common Crawl / training presence. Industry hub: AI visibility for identity platforms.
Measure with BatSignal
- Run a Visibility Scan on your identity site
- Inspect the pillar tied to training presence
- Ship the prioritized fixes and copy-paste deliverables
- Re-verify within 30 days to confirm movement
Related
- identity hub
- crawl access for identity
- content readiness for identity
- ChatGPT citations for identity
- llms.txt for identity
- Common Crawl / training presence
- All industries
FAQ
What is training presence for identity platforms?
Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research. For identity, this shows up when buyers ask “best identity platforms for teams evaluating options” and when AI crawlers attempt to fetch your commercial pages.
How do we improve training presence?
Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations. Industry-specific must-have pages include Solutions by persona, Industry examples, Support docs.
How does BatSignal score this?
Training presence (5% of BatSignal score). See the [methodology](/methodology) and related guide: /guides/common-crawl-training-presence.