Playbook
Common Crawl / training presence for DTx companies
A practical playbook for digital therapeutics marketers to improve training presence—with checks, fixes, and measurement.
Why training presence matters in digital therapeutics
digital therapeutics marketers cannot win AI shortlists on content alone if training presence is broken. Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research.
In digital therapeutics, common blockers include: Pricing is unclear to crawlers; llms.txt is missing or outdated; Share of voice lags larger incumbents. Marketplace listing pages can outrank your homepage in AI answers if your product facts live only behind auth.
What to check
- Domain appearance in Common Crawl indexes
- Public HTML that archives can fetch historically
- Stable canonical host (apex vs www consistency)
- No long-term block of archival crawlers you intend to allow
digital therapeutics-specific page priorities
- Solutions by persona — ensure this URL is crawlable HTML with facts assistants can quote when answering “best digital therapeutics platforms for teams evaluating options”
- Industry examples — ensure this URL is crawlable HTML with facts assistants can quote when answering “best digital therapeutics platforms for teams evaluating options”
- Support docs — ensure this URL is crawlable HTML with facts assistants can quote when answering “best digital therapeutics platforms for teams evaluating options”
Fix guidance
Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations.
Deep dive: Common Crawl / training presence. Industry hub: AI visibility for DTx companies.
Measure with BatSignal
- Run a Visibility Scan on your digital therapeutics site
- Inspect the pillar tied to training presence
- Ship the prioritized fixes and copy-paste deliverables
- Re-verify within 30 days to confirm movement
Related
- digital therapeutics hub
- crawl access for digital therapeutics
- content readiness for digital therapeutics
- ChatGPT citations for digital therapeutics
- llms.txt for digital therapeutics
- Common Crawl / training presence
- All industries
FAQ
What is training presence for DTx companies?
Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research. For digital therapeutics, this shows up when buyers ask “best digital therapeutics platforms for teams evaluating options” and when AI crawlers attempt to fetch your commercial pages.
How do we improve training presence?
Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations. Industry-specific must-have pages include Solutions by persona, Industry examples, Support docs.
How does BatSignal score this?
Training presence (5% of BatSignal score). See the [methodology](/methodology) and related guide: /guides/common-crawl-training-presence.