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Playbook

Common Crawl / training presence for B2B adtech companies

A practical playbook for B2B adtech marketers to improve training presence—with checks, fixes, and measurement.

Why training presence matters in B2B adtech

B2B adtech marketers cannot win AI shortlists on content alone if training presence is broken. Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research.

In B2B adtech, common blockers include: Glossary and FAQ pages are absent; Brand mentions are generic without citations; Open-web retrieval prefers aggregator domains. Vertical specialists with strong llms.txt and structured data often punch above their SEO traffic in AI answers.

What to check

  1. Domain appearance in Common Crawl indexes
  2. Public HTML that archives can fetch historically
  3. Stable canonical host (apex vs www consistency)
  4. No long-term block of archival crawlers you intend to allow

B2B adtech-specific page priorities

  • Docs hub — ensure this URL is crawlable HTML with facts assistants can quote when answering “best B2B adtech platforms for teams evaluating options”
  • Customer stories — ensure this URL is crawlable HTML with facts assistants can quote when answering “best B2B adtech platforms for teams evaluating options”
  • API reference — ensure this URL is crawlable HTML with facts assistants can quote when answering “best B2B adtech platforms for teams evaluating options”

Fix guidance

Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations.

Deep dive: Common Crawl / training presence. Industry hub: AI visibility for B2B adtech companies.

Measure with BatSignal

  1. Run a Visibility Scan on your B2B adtech site
  2. Inspect the pillar tied to training presence
  3. Ship the prioritized fixes and copy-paste deliverables
  4. Re-verify within 30 days to confirm movement

Related

MethodologyPricingMeasure your site

FAQ

What is training presence for B2B adtech companies?

Whether public archives like Common Crawl have seen your domain—a weak but useful signal that your site exists in corpora often used for model training and research. For B2B adtech, this shows up when buyers ask “best B2B adtech platforms for teams evaluating options” and when AI crawlers attempt to fetch your commercial pages.

How do we improve training presence?

Keep a durable public site, avoid indefinite archival blocks unless required, and focus primary effort on live AI search citations. Industry-specific must-have pages include Docs hub, Customer stories, API reference.

How does BatSignal score this?

Training presence (5% of BatSignal score). See the [methodology](/methodology) and related guide: /guides/common-crawl-training-presence.